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Assistant Professor

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CONTACT INFO.

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Jyotisman Dasmohapatra

Assistant Professor
SRUSTI ACADEMY OF MANAGEMENT

Brief Profile

Mr. Jyotisman Dasmohapatra holds an MBA degree from Central University of Orissa, Koraput, Odisha. Presently he is continuing his PhD. in Marketing from Utkal University. His major area of interest includes Digital Marketing and B2B marketing. He has presented papers in several National and International conferences and has also publications in UGC care listed journals. He is instrumental in motivating the students for improving their employability quotient by completing value added course in various industry demanded courses offered by various prestigious institutions/universities.

Research Paper and Articles

???????Impact of Online Advertising in the Netizons building behavior in the Digital Era: An empirical Study, DRSR (UGC Care listed), ISSN: 2347-7180,impact factor 7.12.


Paper Presentation

  1. Presented a paper titled “MSME sector in India: opportunities, Issues and challenges”, in National Conference conducted by R.D University in 2020.
  2. Presented a paper titled “ORM strategies for customer acquisition and retention in the digital era”, in National Conference conducted by Global Institute of Management in 2020.
  3. Presented a paper titled "Market Potential and Selling Proposition of engineering application Software in the State of Odisha" in 2017 at Central university of Orissa during national seminar.???????

Industry Exposure

  1. Worked in Sterlite Technologies Ltd, a leading MNC in the field of Product Development
  2. Served in Axis Bank as an Assistant Manager-Operations.

Projects Undertaken/Expertise

  1. Worked in Sterlite Technologies Ltd, a leading MNC in the field of Product Development
  2. Served in Axis Bank as an Assistant Manager-Operations.