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Professor, Vice- Principal

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CONTACT INFO.

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Prof. Umakanta Dash

Professor, Vice- Principal
SRUSTI ACADEMY OF MANAGEMENT

Brief Profile

Prof. Umakanta Dash possesses a rich expertise in the area of Marketing and General Management. He has to his credit a work experience of 20 years in teaching and research and 6 years in industry. He excels in the approach of case based teaching. His major interest areas include Marketing management and strategic management. He has conducted MDPs for working executives in the areas of Personal Effectiveness, Building Learning Organization, Strategy Execution, Time Management and Quality & Effectiveness through Systems Thinking. Apart from being an adept professor, he is an efficient administrator. He holds the designation of Vice-Principal.

Research Paper and Articles

  1. Dash U.K and Sarangi P.P(2020)Measuring the level of awareness and assessing the perception of network marketing among general public, : Pratibimba; July – Dec,2020.
  2. Dash U.K,(2020) Impact of Online Advertising in the Netizens’s Buying Behaviour in the Digital Era: An Empirical Study; Dogo Rangsang Research Journal; June ,2020; Vol-10, Issue. 06 , UGC Care Group; Impact Factor: 7.2
  3.  Dash U.K,(2019) A study on usage behaviour of smart phone users in   Bhubaneswar: Pratibimba; July – Dec,2019.
  4. Dash U.K,(2018) The Impact of Customer Perception on Product Involvement: A Study on Patanjali Products; Marketing Mastermind; IUP Publications; Oct-2018.
  5. Dash U.K,(2017) Digital Marketing: An Extention of Marketing Infrastructure in the National Seminar Proceedings of Srusti Academy of Management, Bhubaneswar on 9th September.2017.
  6. Dash U.K,(2013)Foreign Direct Investment in Multi brand retailing-a boon or bane; BIITM Business Review; Vol-4; No-2;July-December-2013.
  7. Dash U.K,(2012) Impact of Foreign Direct Investment & Economic Development: A Comparative Analysis between India & China; Journal of Kushagra International Management Review; Vol-2; No-1;April-2012.
  8. Ghosh Hazra S., Dash U.K., Routray R.K 7 De S.D (2011). Impulse Buying Behaviour: An Empirical Study, Srusti Management Review, Vol.4,No.3,53-62
  9. Dash U.K,(2011) Foreign Direct Investment & Economic Development: A Comparative Analysis between India & China; The Management Page; Vol-2; Issue-1;Sept-2011.
  10. Dash U.K.,(2011) Effect of Price Perception and Store Image on Retail  Purchase Intent: A Study on Reliance Fresh in Bhubaneswar, BIITM Business Review, Vol-2; No-1, Jan-June(2011)
  11. Dash U.K.,(2010) Medical Tourism in India: Opportunities & Challenges, New Horizons of Business Thought,Vol.2,Jan-Dec, 65-71.
  12. Global Business Initiatives & Innovations: Opportunities and Challenges for India Inc. in the AICTE sponsored National Seminar at Global Institute of Management, Bhubaneswar in the year 2009.
  13. Retailing in India: Emerging Trends at PJ College of Engineering &Management, Bhubaneswar in the AICTE sponsored National Seminar on 11-12 April, 2009.
  14. Strategic Implications of Customer Equity in Business at Rajdhani College of Engineering & Management, Bhubaneswar in the AICTE sponsored National Seminar on 3-4 May, 2008.
  15. Dash U.K.,(2003) Education as the Crucial Investment for Human Development, Jharkhand Journal of Development & Management Studies,Vol.1,No.2,
  16. Dash U.K.,(1997) Indian Business & Its Management, Sidhhanta, Vol.2,No.2


Paper Presentation

  1. Presented paper and chaired Session in the International Conference on Emerging Trends in Business: A Challenge for Competitive Markets ( UIMC-ETBCCM-2020) at Uniglobe College, Kathmandu, Nepal on 4th and 5th March,2020.
  2. International Conference attended on “Business Innovations, Sustainability and Entrepreneurship at  Srusti Academy of Management, Bhubaneswar on 18th and 19th January,2019.
  3. International Conference attended on Best Practices in Supply Chain Management (BPSCM-2012) at ITER, Siksha O Anusandhan University Bhubaneswar on 22-23 November,2012.
  4. Paper presented on Impact of Foreign Direct Investment & Economic Development: A Comparative Analysis between India & China at Kushagra International Management Conclave ; April-2012.
  5. International Conference attended on Competition & Competitiveness of Global Corporate Sector  at Srusti Academy of Management, Bhubaneswar on 18-19 November,2011
  6. KIIMS International Management Conclave attended on Sustainable Development at Kushagra Institute of Information & Management Science in Collaboration with Solent University, United Kingdom on 19-20 Feb, 2010.
  7. Digital Marketing: An Extension of Marketing Infrastructure of Srusti Academy of Management, Bhubaneswar on 9th September.2017.
  8. Digitization of Business and Governance towards making a new India of Biju Patnaik Institute of IT & Management Studies, Bhubaneswar,Odisha in the National Seminar on 15th July,2017.
  9. Digital India Initiatives Towards Transformation and Empowerment of Kalam Institute of Management, Berhampur, Odisha in National Seminar Held on 8th and 9th April, 2017.
  10. Presented Paper on Marketing Intervention for Sustainable Growth of Small Enterprises on 17th National Conference in Srusti Academy of Management, Bhubaneswar, Odisha held on 19th & 20th Feb, 2016.
  11. Emerging Trends on Banking and Insurance in the Annual Conference of Odisha Commerce Association at P.N.College Khurda on 23rd &24th Feb,2014
  12. FDI on Multi Brand Retail in the UGC Sponsored National Seminar P.N.College Khurda on 23rd &24th Feb,2014
  13. Strategic E-Commerce in Emerging Economies at Kushagra Institute of Information and Management Science in the AICTE sponsored National Seminar on 21-22 April,2012
  14. Marketing Strategies for Changing Indian Market Environment at Srusti Academy of Management on 9th April, 2011.
  15. HRM: Optimizing Human Assets at Srusti Academy of Management on 23rd April, 2011.
  16. Global Business Initiatives & Innovations: Opportunities and Challenges for India Inc. in the AICTE sponsored National Seminar at Global Institute of Management, Bhubaneswar in the year 2009.
  17. Retailing in India: Emerging Trends at PJ College of Engineering &Management, Bhubaneswar in the AICTE sponsored National Seminar on 11-12 April, 2009.
  18. Trends and Transformation in Tourism: A future and Scientific Perspective at Jiwaji University, Gwalior on 21-22 March, 2009.
  19. Marketing & The Changing Scenario at Srusti Academy of Management, Bhubaneswar in the year 2008
  20. Strategic Implications of Customer Equity in Business at Rajdhani College of Engineering & Management, Bhubaneswar in the AICTE sponsored National Seminar on 3-4 May, 2008.
  21. Experience Economy: A Case Study of Indian Tourism at Indian Institute of Travel & Tourism Management, Gwalior in the year 2006.
  22. Economic Reforms & Indian Tourism Sector at Indian Institute of Travel & Tourism Management, Bhubaneswar. In the year 2001.

Achievements

  1. All India Topper in Value Added Course in Marketing Management-II from IIT Kanpur, under SWYAM, Jan-March 2021.
  2. Edited five course materials published by Himalaya Publishing House for various universities and colleges.
  3. Empanelled as   Assessor under Confederation of Indian Industry (CII) Skill Assessment Scheme for the year 2013-14.
  4. Selected as the Expert Panel Member for SME Panel of CII - Orissa State Council for the Year 2008-2009

Books/Courseware Edited

  1. Advertising and Promotion Management(2007): Himalaya Publishing House
  2. Product & Brand Management(2007): Himalaya Publishing House
  3. Business Fundamentals(2009): Himalaya Publishing House
  4. Advertising & Sales Management(2010): Himalaya Publishing House
  5. Customer Relationship Management(2010): Himalaya Publishing House